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Anyone willing to share hoe experience with Genoo, Loopfuse, eTrigue, NetResults or Leadlife?

These startups come up as the best challengers to marketing automation leaders such as Eloqua or Marketo. Have you heard of them? In which context should they be used?
Thanks

asked Jan 15, at 12:47 | Closed

brianJ

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I have used eTrigue for two years now... Great product, great support... They showed the next gen product at Dreamforce... Very cool new interface...

answered Jan 17, at 12:45

jk@assero.com

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At Find New Customers, we've used Genoo for a couple of years.

It's superb for creating landing pages, sharing content and doing simple lead nurturing.

What I like best is how responsive the company is. While we cannot afford one of the high end products, Genoo is very aggressive about adding capabilities to come close to the big boys.

Jeff Ogden, the Fearless Competitor
Find New Customers

answered Jan 18, at 08:27

jefflogden59

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I've used Genoo for two years now (maybe a little more), and would not trade it for Eloqua or Marketo or any of the big guys. In my more than thirty years of being in business, they are the best vendor partner I have ever had. Collaborative, helpful, and ready to consider enhancements to the system if they will help me do a better job - what more could someone ask for? I also believe that in the two years we've been working together, Genoo has evolved into a system that is comprehensive to the point that I don't need to even consider going to one of the "big guys."

I use Genoo for lead nurturing, email campaigns, newsletters, landing pages, widgets, lead scoring, and more. Genoo can consume my corporate blog and other RSS feeds and turn them into a newsletter that is formatted the way I want it. The amount of data that I can get about my mail recipients is outstanding. And, once set up, I can manage my email campaigns in a day a week. Set up isn't difficult either.

The biggest challenge I have had is the same challenge one would have with ANY marketing automation provider - choreographing the recipient experience. Quite honestly though, it's a lot of fun. I've always liked choreography.

answered Jan 18, at 09:09

MargaretJohnson

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We have been using Net-Results for several months and love the product. We looked at higher priced alternatives such as Marketo and Eloqua but found Net-Results had as good or better features than both at a fraction of the cost. The way Net-Results segments data is incredible, and I don't think any of the other solutions can touch how they do it. Their lead scoring overlay is slick too, to even more granularly qualify leads. Their customer service is also excellent too. We are big fans of them!

answered Feb 10, at 17:00

RonMorgan

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Genoo has enabled Voice & Data Networks, Inc. the means to automate our online marketing efforts and take us to the next level, allowing us to send more frequent and relevant customer communications and to execute our targeted campaigns with less effort and greater efficiency.

Genoo lets VDN do more with less by enabling us to create a personalized marketing program without outside help and with little training. VDN uses Genoo to launch campaigns and improve landing page optimization. We are learning a lot about our customers and visitors by seeing the pages they visit on our site. We can then automatically route the most responsive leads to our sales team for immediate follow-up, and as a result, high-quality leads never slip through the cracks. The biggest benefit is our sales team’s ability to keenly focus on the hottest leads.

What makes Genoo even better is the Genoo Team; they are flexible, open and fun. The support team at Genoo has been solid. I’m pleased with the ease of implementing Genoo. I achieved a stable first implementation within 2 weeks and was able to implement the more advanced functionalities of Genoo over a period of 6 weeks.


I give Genoo very high marks for its customer responsiveness, ease of use, and price for value.

Best Regards,

Patti Page

Marketing Coordinator

Voice & Data Networks, Inc.
www.voicedata.com

answered Apr 13, at 14:01

PattiPage


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